When I first had the idea for soberski , it wasn’t because I wanted to create a new ski holiday. It was because I felt slightly out of place in the old model of an excessive lifestyle. I love the mountains. I love skiing hard, first lifts, long traverses, chasing better lines. But I fell out of love with the culture that said the day only really started once the drinking did. Over time, I realised there were plenty of other people who felt the same, but didn’t have the confidence to say it -...